Email marketing can be very effective solutions for you. This can reduce your marketing budget over your competitors marketing costs. This is really compelling marketing strategy that can change the game in your industry.
In this article, I’ll help you determine if email marketing is necessary for you or not. When you finish reading this, you’ll learn basis to advanced strategies for creating a successful Email Marketing Campaign.
Why Email Marketing?
Its Marketing Effectiveness: Now-a-days, Marketing leaders across all industries—business-to-business and business-to-consumer—are using email marketing as their core channel for acquiring, retaining and growing customers.
It Can Be Bulk: Bulk email service can be affordable and can even be free. Companies send bulk email for dispatch newsletters, offers and announcements. You can send emails quickly and effortlessly to your entire list of subscribers without repeating by bulk emailing option.
Top five industries that use email marketing, in order:
- Nonprofit Organization
- Real Estate
- Marketing and Advertising Agencies
- Internet and Telecom
- Health and Wellness
Why You Should Use Email Marketing?
Today’s business owners and marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Business owners and marketers that can do this – connect with their prospects and customers in a highly targeted way – will be successful in delivering ROI and revenue back to the business.
While some internet marketing trends come and go, email marketing remains the most powerful method available as online marketing tool since 2000s. Consider following reasons your business should use email marketing:
- You want to ensure customer communication more efficient.
- You want to establish a profitable relationships with prospects and customers.
- You want to ensure your messages delivered to the highest percentage of recipients as fast as possible.
- You want to accelerate customer acquisition and conversion rates.
- You want to connect campaigns to tangible return on marketing investment.
- You want to Leverage dynamic content for customized one-to-one, one-to-many or many-to-many email marketing communications.
- You want to reduce marketing costs while improving the customer acquisition, conversion rates and sales.
- You want to make it easier and faster for your customers to buy your products and services you offer.
- You want to Increase your business Bottom Line.
11 Steps for Improving Your Email Marketing
The success of your email marketing campaign is often based on various factors. However, a number of these issues can be proactively managed to ensure an optimized response.
Today, I’ll discuss 11 Effective Steps you can try to improve your Email Marketing Campaign. In fact, most of you will be able to have this done by lunch. When developing your next email campaign, consider the following 11 Steps.
1. Find an Email Marketing Service Provider That Works for You
An email marketing tool or service provider will automate and facilitate your email marketing campaigns. They help create and set up marketing and newsletter templates. They can automate your email sends, allowing you to set up a schedule for weeks or months in advance to send out on your most effective times and days.
And many will also provide in-depth Analytics Solutions to help pinpoint the best schedules and identify your most effective content. There are many email marketing tool/software and service packages that offer simple tools to help you easily create successful email campaigns, add and manage subscribers, and much more.
Let’s Take a Look at 17 Best Email Marketing Service Providers You May Go With:
- Zoho Campaigns
- Constant Contact
- Campaign Monitor
- Vertical Response
- Mad Mimi
These services can range in price from free to more than $149/mo, depending on the number of people you plan on targeting for your campaigns.
Pricing: Email marketing service I listed above can range in price from free to more than $1049/mo depending on the number of subscribers you have and number of emails you want to send per month.
All companies offer per month, annually and or even pay-as-you-go subscription packages.
2. Build a Targeted List.
Certainly one of the most important aspects of any email marketing campaign, your list is directly correlated to your success. Are your names recent? Have they agreed to be marketed to? Have they shown an interest in products or services similar to your own? Make sure that you are using a house list (names you collected on your own) or have been purchases from a reputable broker.
3. Pay Attention To Your subject line.
Getting a user to open your message is paramount any email marketing campaign. The best way to determine the subject line that works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.
4. Your sender information.
What information appears on the sender line of your email? Will your prospects recognize it? Do they want to hear from you? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.
5. Send the same message more than once.
If your emails are personable, something I’m interested in and offer me value, I am thrilled to see them in my inbox more than 1 or 2 times. In fact, I need those reminders so I’ll show up in your shop at the right time.
6. Make sure your unsubscribe method is in place and working.
The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you and email and indicate their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it’s in your best interest to remove them from your list.
7. Your images should be correctly referenced with alt tags.
Improperly referencing your images can cause them to appear broken when you send your email message. Alt tags are another important part of your images. The new security features on almost every email client these days disables images automatically. Having alt tags in place allow your reader to identify the image and determine if it is safe to enable.
8. Optimize Email for Mobile.
Now, more than ever, shoppers are using their cell phones to check their emails. Use a single-column layout. Keep messages concise and use only one image at a time.
9. Send them at the appropriate time
Knowing the exact time an email should be sent can be the trickiest part. You have to know your audience. Are they employed full-time? Then, I wouldn’t send them at 9 am so they are buried in multiple home emails. Are they stay-at-home moms? Then, sending them in the afternoon either during nap time or before the kids come home may be the best. It’s trial and with a lot of error.
10. Test, Test, Test!
No matter what your involvement with email marketing happens to be, it is essential that you follow the guidelines above for successful results. In addition, the key is to test, test, test! After each email campaign, measure your opens, click-throughs, and purchases. Document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign.
11. Monitor the Success of Email Campaigns
If you aren’t tracking the success of your emails, you won’t know if it is worth your time. Each month, review your analytics, including your deliverability, open and click-through rates, and monitor how much sales each of your emails generate. Check to see if the email marketing service provider you choose has these tracking and analytics features. MailChimp, for example, has a reports feature that allows you to track opens, click-throughs, engagement and more.
Email doesn’t have to be a complex form of marketing. There are many best practices you can follow and some simple rules that ensure effectively delivery, open and conversion. By following the simple rules presented in this article, you’ll not only deliver and effective email campaign, you’ll discover a consistent method for generation revenue for your business.
You can use this 11 Steps to tailor your future email marketing campaign so that your marketing campaign can be successful and improve your ROI (Return On Investment). When you starting using email marketing, you will see great results and learn more about email marketing.
Tell your in the comments section and do let me know know what do you think about the above guide.