Why You Should Always Consider Your Target Persona For Social Media Success

Social Marketing Solutions

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom.

The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you are on the right path to success with your social media targeting. Everyone’s behavioural pattern is different and mapping this initially will tell you everything you need to know about the characteristics of your customers. Social media can be a powerful tool if done correctly. Here’s what we suggest to lead you to success.

How Do I Appeal to My Target Market on Social Media?

The most important consideration when it comes to a company’s social media is to appeal to your target market. What are they interested in? What are their pain points? What…

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